Daniel Greenfield:Rise of the Mediacracy

It is both heartening and humbling to see a great writer put together the arguments, and even some of the verbage and terminology that I have been pushing for the last 20 years.

Greenfield is a brilliant writer. This is a brilliant essay. I am pleased to say, that in my own way, I have been saying almost exactly the same thing. I like to think that I was one of, if not the first, to use the term “mediacracy”.

Daniel Greenfield does it so much better than I ever could.

 A nation where governments are elected by the people is most vulnerable at the interface between the politicians and the people. The interface is where the people learn what the politicians stand for and where the politicians learn what the people want. The bigger a country gets, the harder it is to pick up on that consensus by stopping by a coffee shop or an auto repair store. That's where the Mediacracy steps in to control the consensus.

 The media is no longer informative, it is conformative. It is not interested in broadcasting events unless it can also script them. It does not want to know what you think, it wants to tell you what to think. The consensus is the voice of the people and the Mediacrats are cutting its throat, dumping its body in a back alley and turning democracy into their own puppet show.

Media bias was over decades ago. The media isn't biased anymore, it's a player, its goal is turn its Fourth Estate into a fourth branch of government, the one that squats below the three branches and blocks their access to the people and blocks the people's access to them. Under the Mediacracy there will still be elections, they will even be mostly free, they just won't matter so long as its upper ranks determine the dialogue on both sides of the media wall.

The Mediacracy isn't playing for peanuts anymore. It's not out to skew a few stories, it's out to take control of the country. In military empires, the military can act as a Praetorian Guard. In political empires, it's the people who control the political conversation who also control the succession.

In 2008, the Mediacracy elevated an Illinois State Senator who had briefly showed up in the Federal Senate to the highest office in the land. They did it even though he had no skills for the job and no serious plan for fixing any of the country's problems. They did it to show that they could. They did it because they wanted to tell a compelling story and inflict radical change on a country that would have never voted for it, if it had not been lied and guilted into making the single worst decision in its entire history.

Propaganda is a powerful weapon and seizing control of the newspapers, radio and television stations is one of the first things that tyrants do. That wasn't supposed to be an issue in a country where anyone could open their own newspaper. But that changed with the transformation of journalism into the media. The media, plural, embraces multiple mediums, most of them expensive and requiring a license and often, government approval.


Two hundreds years ago, a few friends could open a printing press and take on the big behemoths and often did. Today the only place they can do that is on the internet. Radio and television are walled cities controlled by a small number of interlinked corporations that keep merging together. Their staffers come out of carefully controlled environments, where with the pyramid of indoctrination, political gurus pass down their wisdom to professors who program students with its doctrines, to create the Mediacracy.

 More at Sultan Knish (highly recommended)