Before December 2012, the firearms industry was riding out one of its best sales seasons of all time. Indeed, gun companies raked in the money thrown at them by eager consumers, resulting in not just the highest number of background checks in a single day—the FBI reported 154,873 background check requests on Black Friday—but also the best year for gun sales in recorded history.
To say then the gun industry was doing pretty well would be an understatement, and from the looks of things, it would take a real catastrophe to really change things.
And as we’re all painfully aware, that’s exactly what happened. Right around the time sales began to peak, a horrible tragedy suddenly put guns in the spotlight for all the wrong reasons, and all of a sudden those sales numbers either seemed trite in comparison, or were used to reflect what some talking heads deemed a violent, paranoid sect of American culture.