David Codrea: ‘Gun shop’ wasn’t only thing fake in CeaseFire ‘social experiment’ PSA

Per my report published Friday at The Shooter’s Log, actors were used to portray customers in a fake gun shop “public service announcement” produced by States United Against Gun Violence. That information comes from the New York City Mayor's Office of Media in its response to a Freedom of Information Law (FOIL) request submitted in March. Additionally, all replica firearms used were evidently “authorized” without official documentation to ensure legality and inventory accountability.

“Actors are interviewed on camera in a fake gun store,” the permits’ scene descriptions reveal. It had previously been known that the “gun store proprietor” behind the counter was an actor -- and one who has previously made a living glorifying fake “gun violence” -- but up until now, speculation on if the “customers” were also plants has been just that. By presenting their “PSA” as a “social experiment” recorded by "hidden cameras," viewers have been encouraged to conclude that minds were changed about buying a gun based on CeaseFire’s compelling arguments against owning them.

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