Friday, September 09, 2022

California Billboards Scare Tactic: Don't Move to Texas

link to twitter 

New billboards have sprouted in San Francisco and Los Angeles, according to several publications including Twitter, Reddit, and the New York Post. From the New York Post:

Mysterious new billboards are warning California residents not to
move to Texas, as record numbers of residents flee the soft-on-crime Golden State for better quality of life in red states.

“The Texas Miracle died in Uvalde. Don’t move to Texas,” the
billboards read, alongside a hooded figure and a crossed-out “Don’t mess with Texas” slogan.

The billboard seems to follow the trend of the dominant media and those who wish the population disarmed, of using a mass murder to scare people into doing what the politicians want.

While mass school murders such as happened in Uvalde Texas, are exceedingly rare, the media attempt to make them appear to be an everyday occurrence.

Those who wish the population disarmed then try to tie the unpopular policy of disarming the public, to safety, as if such a policy would stop mass murder incentivized by the Media.

It is unclear who is paying for the billboards.

It is unclear what the purpose of the billboards are.

According to SFGate, one billboard is on the corner of Folsom and 7th in San Francisco.

Some claim the purpose is to demonize Texas and stop the rampant flow of productive people and assets from California to Texas. Tesla and Oracle are two recent examples.  People who find freedom attractive might decide the bill board sends them a message of freedom.

Others claim the purpose is to keep people who favor gun control from moving to Texas. People who had guns might be deterred from moving to Texas.

Newsweek found a professor who said the billboard was designed by an amateur because of its conflicting messages. From Newsweek:

"This is the lowest of the low. It's bizarre. It's amateurish," he said.  

Cabot added that typically a billboard should be understood by the reader in three seconds. He said the anti-Texas billboards are confusing and people can't understand them quickly.

The billboard was put up by Foxpoint Media, an advertising company out of Chicago.  If the billboards were meant to drive traffic to and awareness of the advertising company, they are doing an excellent job.


This correspondent has seen plenty of billboards with a "made you look!" message designed to sell advertising on the billboards.

Perhaps this is a clever way to bring attention to Foxpoint Media.

Then, again, it appears to be a win-win for both sides in the political debate.

If the bill board deters Leftists from moving to Texas, it both keeps people in California, and prevent people who Second Amendment types wish to stay away from Texas, away from Texas.

The bill board uses a common theme used by those who wish the population disarmed. It seems unlikely Second Amendment supporters put it up.  One of the ways to make advertising effective is to keep it simple and repetitive.

It would be simpler and more effective to put up billboards praising Texas Open Carry, Constitutional Carry, and support for the Second Amendment, and self defense.  

 It would not repeat a common anti-Second Amendment theme.

Those who hate guns would be less likely to move to Texas. The message would not be ambiguous.

©2022 by Dean Weingarten: Permission to share is granted when this notice and link are included.

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ScienceABC123 said...

Interesting how California is trying to stifle the rate at which people are leaving the state through fear tactics, rather than addressing the reason why people are choosing to leave.

Anonymous said...

Those Billboards are probably being paid for by Texans. Texans have enough troubles with unwanted immigrants too expensive to build a western wall..